The SOMAFCO Trust hosted the Opening of the 7th O.R Tambo Edu Tour and Launch of Legends in the Making

16 July 2015, Ekurhuleni. Young entrepreneurs and business leaders, musicians and artists stand a chance to attend an all expenses paid leadership summit in Tanzania as part of the O.R Tambo Edu Tour.

Both young entrepreneurs and established business people convened in Ekhurhuleni on 16 July 2015 to attend the official call for entries for the O.R Tambo Edu Tour and its new component Legends in the Making.

Says Tlholo Mohlathe, Head of the O.R Tambo PhakamisiAfrica initiative: “We are proud of how this youth led initiative has grown, since its inception, over the years. Thus far, the O.R Tambo Edu Tour has exposed hundreds of youth to key lessons in business and leadership, and now through its Legends in the Making competition, will reach and propel even more youth towards fulfilling their dreams.”

Introducing the new component – Legends in the Making

Legends in the Making is an exciting new component of the O.R Tambo Edu Tour. It constitutes of Spot a Legend (a competition for aspirant musicians) and Start Up Legends (an entrepreneurial competition).

SUL – Start Up Legends

The tour provides exposure to the thriving Tanzanian skills development space as well as an opportunity for entrepreneurs to incorporate clear continental growth outlooks into their strategic plans. This is achieved through the unique setting of Morogoro and through sessions focusing on how to enter and scale into foreign markets and begin exporting skills and services considering market conditions. This session is delivered by experts in Tanzania during a session that includes a networking session. The heritage, leadership and development tour will also afford participants to visit some of the exemplary social innovations and enterprises in Tanzania with the objective further learning and inspiration. They will further benefit from empowerment sessions, dialogues and a practice pitch session.

SAL – Spot A Legend

Spot-A-Legend (SAL) an initiative of the Legends in the Making (LIM) program aimed at unearthing diamonds in the rough and introducing existing artists to new audiences on their way to become the legends of our time in the music industry.

As the cultural and music element of the O.R Tambo Edu Tour – LIM-Spot-A-Legend will enable aspiring artists to become part of the narrative on leading and re-imagining Africa. LIM is a unique first of a kind initiative on the African soil, infusing music and entrepreneurial search to produce results that a powerful, long-lasting and memorable.


Legends In The Making